You Should Be Aware of Google Ads’ Crypto Content and Policy

We are going to quickly clarify those restrictions and suggest how to run your ad smoothly in this article.

Why did Google previously prohibit Crypto ads?

To prevent deceptive promotions, Google, YouTube, and Facebook announced in 2018 that they would ban all cryptocurrency ads. The rise in cryptocurrency prices at the time increased online ads promoting new digital currencies, which drew attention from regulators due to concerns about potential scams in initial coin offerings (ICOs).

To protect consumers from the amount of fraud and scams in the crypto industry, banning cryptocurrency ads on major platforms was a wise move. In reality, people lost $540 million to cryptocurrency scams in just the very first two months of 2018.

A governmental organization even predicted that if this trend continued, consumers would lose more than $3 billion by the end of the year. Following this event, Google stated that it had amended its Financial Services policy and had eventually decided to prohibit advertisements promoting cryptocurrencies, such as initial coin offerings, crypto exchanges, cryptocurrency wallets, and trading advice.

What impact will these changes have on advertisers?

The introduction of Google’s advertising policy has brought cryptocurrencies into the spotlight. As a result, people not familiar with the cryptocurrency world may come across Bitcoin and other digital money while conducting Google searches.

Increased visibility and usability can benefit both members of the cryptocurrency industry and the entire market. Marketers are able to use Google to promote their crypto-related products and services once more.

They also use Google Ads to reach out to consumers and investors who want to invest in cryptocurrencies.

What types of cryptocurrency advertisements are allowed and banned on Google?

Some types of crypto ads can be promoted on Google based on Google Ads’ crypto policy:

Crypto ads can be promoted on Google

Prohibited types

Google announced that it would not allow the promotion of products that encourage the buying, sale, or exchange of cryptocurrencies and related products:

Google's policy on cryptocurrency advertising

Google will not allow the promotion of these ads about NFT games:

  • NFT gambling to win other NFTs or cryptocurrency.
  • Promoting casinos that provide NFT rewards.
  • Providing access to gambling websites.

Conditions for promoting cryptocurrency wallets and exchanges

Google allows cryptocurrency ads for specific products and services that must satisfy certain criteria. Thus, you must be certified by Google to advertise Crypto content and emphasize your ads to the acknowledged countries only.

Your items, website pages, and advertisements must be compliant with the laws and regulations of the particular nation or area where they want to be licensed.

The complete list is as follows:
Country Requirements
Indonesia Have a Bappebti license as a Crypto Asset Physical Trader.
Japan Japan’s Financial Services Agency has certified it as a provider of cryptocurrency exchange services.
Malaysia Must be licensed by the Malaysian Central Bank or the Securities Commission (SC).
Philippines The Central Bank of the Philippines (BSP) has officially authorized it as a Money Services Business.
South Korea A virtual asset service providers (VASP) report must have been submitted effectively to the Commissioner of the Korea Financial Intelligence Unit (KoFIU).
Thailand Thailand’s Securities and Exchange Commission (SEC) granted the necessary Digital Asset Business license
Bahrain possesses the correct Central Bank of Bahrain (CBB) Crypto-Asset Services license
France Duly registered as a Digital Asset Service Provider (DASP) with the Autorite des Marches Financiers (AMF).
Finland Licensed as a digital currency provider with the Finnish Financial Supervisory Authority (“FIN-FSA”).
Germany Has the required license(s) for the advertised operations, such as a financial brokering services license, a multilateral trading facility license, and/or a cryptocurrency license.
Israel Is authorized either (a) as a Financial Services Provider by the CMISA or (b) as a banking corporation by the Bank of Israel
United Arab Emirates Is licensed by any of the following authorities: the Securities and Commodities Authority (SCA), the Dubai Financial Services Authority (DFSA) in the Dubai International Financial Centre (DIFC), or the (FSRA) in the (ADGM).
Canada It is a money services business licensed with FINTRAC (CANAFE)
United States It is either (a) licensed with FinCEN as a Money services business and with a state as a money transmitter, or (b) a legally or state-chartered banking organization.

If advertisers violate this regulation, Google will not immediately terminate their accounts.

Instead, they will be given at least seven days’ notice before their accounts are suspended.

Final Thoughts

The relaxed regulations on Google Ads crypto content have enabled several blockchain-based enterprises to highlight the goods and services they offer. Despite this, Google strictly controls cryptocurrency-related content, it is difficult for advertisers to operate effectively on this massive platform.

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